Endress+Hauser

CHEERS TO GOOD BEERS

Brewing beer is actually a simple physical process, but done on a large scale, it requires some engineering. Big breweries, for instance, need to check their tanks for pressure or fill level around the clock. Thanks to Endress+Hauser’s measuring devices and smart solutions, brewers and other plant operators can sit back, relax, and enjoy a cool beer at the end of the day.

When it comes to safety and efficiency in production plants, Endress+Hauser is in demand worldwide across different industries. To match demand with supply, we created a user-centric website that makes researching and buying solutions joyful, faster, and more accessible.

Visit website

+35%

visits on “industries” pages

+21%

add to cart with "Quickselect"

Challenge

Lots of content in many languages

Endress+Hauser provides a large amount of content on their website, but to find one’s way around was frustrating so far – especially on mobile. The navigation was complex and consisted of three levels. There was simply too much noise. To further complicate things, the site translates content into more than 20 languages – partly with different writing systems that have their very own design requirements.

Solution

A mobile-first approach

Early on, we decided to take a mobile-first approach. It helped us simplify the complex architecture and ultimately place the user in the center of all pieces of content. We were able to transfer some valuable learnings from the mobile design directly to the desktop solution.

Guided by content

We developed a new content navigation structure that reduced clutter and helped the user easily find his way around the large amount of content. Now the content guides the user to the desired destination. For example, we work with teasers that allow the user to dive deeper into a topic. The previously complex multi-level navigation has been reduced to only one main and meta navigation.

A flexible design system

We challenged the existing branding guidelines and came up with improved user interface design elements and components. Our team created a style guide and a library that are flexible enough to respond to different requirements and allow designers to remain consistent throughout all the devices and platforms.

Designs that speak a language

For some languages, we learned that we had to adapt our regular design. We made some adjustments according to the language and user feedback.

"To always have the user in focus, we firmly integrated Ginetta into our digital development process and get strategic advice."

Andreas Camenzind, Head of eServices – Corporate Marketing Communication at Endress+Hauser

Conclusion

User focus wins

The website redesign had a measurable impact: For example, the number of visitors to the "Industries" pages increased by 35% within just a few months. This success is largely due to our user-centred approach. The new website became an indispensable, value-adding touchpoint in Endress+Hauser's sales funnel – not to mention in an industry, that is traditionally still more offline-focused.

What started as a single project led Endress+Hauser to a full commitment to user-centricity and a strategic partnership with Ginetta. Our primary focus is to represent the user's perspective. This has made Endress+Hauser one of the frontrunners for user-centered products in their field. Together we craft features that simplify the life of beer brewers and all other process automation people.

Facts & figures

Client

Endress+Hauser · B2B · Process Automation

Scope

UX Optimization · Redesign · Responsive Website · Styleguide

Go live

January 2019

Project team

Corina

Design

Jessica

Design

Simone

Product

Photo of Marvin

Marvin-Sebastian

Business

Simon

Founder

Stefan

Design

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