Postfinance

Fluent in finance

Money is a curious thing. Whether we have a lot or a little, we all have to deal with it. Some people love to invest and experiment with their money, others feel intimidated by the complexity. But no matter who you are, with PostFinance you are “fluent in finance". PostFinance makes financial products understandable and accessible to everyone.

With the new PostFinance app, you always have your finances under control – anytime and everywhere. Thanks to our intuitive design, online banking feels more effortless, simple, and secure than ever before.

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CHALLENGE

The “everyday banker” in the center

The focus of the concept and design for the new app are people like you and me who use the app regularly to handle their daily finances. Therefore we had to break down the complex information architecture based on existing backend processes and make it work for their needs. All while walking the fine line between standardisation and diversity. 

Another challenge when it comes to finances is safety. The goal was to create a design that is very intuitive and quick to use without making it feel too casual and compromising on safety.

"I really appreciated working with Ginetta. We created a beautiful, first-class mobile app in a user centered manner."

Ramin Brimah, Brand Experience at PostFinance

SOLUTION

Banking as easy as ordering pizza

The app should be very intuitive so that everyone can use it with ease. And of course it should not stand as an isolated product but integrate seamlessly into the PostFinance world all while transporting the brands efficient & tangible vibe from the counter to the smartphone. We decided on three principles that guided the design.

EFFICIENT – The banking process, from logging into the app to confirming a payment, should be effortless and easy while also making you feel safe. 

RELEVANT – Instead of overwhelming people with a wide range of possible actions, we focused on the features that are used most often. 

MODULAR – We wanted to enable PostFinance to scale the new digital experience over all channels.

Focus on the main tasks

For many of us every excuse is welcome to postpone the simplest financial tasks. The PostFinance app offers no excuses but makes e-banking on your phone as efficient as possible.

You can easily log in via fingerprint or face recognition. The home screen is very reduced and shows only the most relevant features that everyone uses on a daily basis: Balance of your bank account, payment and transfer functions, current transactions, and notifications. 

50 shades of petrol

The app should not only make banking more efficient but also come along in a fresh look and feel. The PostFinance brand should no longer be overly prominent but still recognizable. As a novel design choice we introduced the color petrol. It is the predominant color in the app and gives it a completely new look.

Dark mode as an important topic from the beggining, and even more relevant due to the launch of IOS 13. Dark mode ensures that texts are pleasent to read even in the dark. To make the app more individual and to improve readability we decided to go with different shades of dark petrol. We also stuck with the color yellow in order to not exclude the trademark of PostFinance.

Guidance through motion

To make the app more intuitive we used animations. This part of design is often perceived as icing on the cake to entertain the users. But we introduced it to the project from the very beginning as a way to guide people through the app and evoke feelings of safety or purpose.

"This is how banking is fun and we are proud of our fresh solution made for Switzerland."

Ramin Brimah, Brand Experience at PostFinance

CONCLUSION

Attention to detail pays off

There are loads of banking apps on the market. Some people say they are all the same but we are convinced that details in design make the difference. The new PostFinance app puts the people using it on the daily in the center. The simple and intuitive navigation and functions are tailored to their needs. As the management of personal finances increasingly happens on the go, the new app makes PostFinance stand out and stay recognizable in the jungle of app solutions. They offer their clients an easy way to not only stay on top of their finances but lay the foundation for realizing their dreams. 

Facts & figures

Client

PostFinance · B2C · Finance

Time

18 Design Sprints · 15 User Tests · 24 Workshops

Scope

Onboarding and Login · Accounts and Transactions · Payment · Offers · Settings · Notifications

Go live

March 2021

Project team

Jessica

Design

Frank

Business

Martin

Design

Nico

Design

Mara

Research

Simon

Founder

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