JUST FOR THE HEALTH OF IT
Life has become extremely complex and unpredictable. This makes it all the more important that your health insurance premium isn't.
With Assura's new single-page online calculator, we guide people through the process step by step. Two questions to start with, and you get a suitable result at the end.
refund payments in CHF in 2019
Breaking the complexity
So far health insurance calculators have been complicated and users quickly lost track of what they were doing. To get a result, they often have to enter a lot of personal data and answer a huge amount of questions. Together with Assura, it was our mission to break down the complexity and create a simple, straightforward user interface that goes in line with the company's mission, "to focus on the essential needs”.
“Ginetta brought a good knowledge of the insurance industry to our project.”
Effortless, transparent, modular
From concept to design, we followed three design principles: The new premium calculator must be effortless to use, create transparency in calculations, and be based on a modular design system. A modular design system that is expandable and reusable will enable Assura to create a more consistent customer experience across different touchpoints in the future.
The entire process of getting a suitable result now consists of only two stages: Selection and declaration. Instead of filling out a series of questions, the user needs to answer only two questions to start with: the year of birth and zip code. Thanks to smart defaults there is no need to dive into the complexity of insurance products. The user just decides between basic, optimal or full coverage. The deductible is automatically set at 2’500 CHF.
We designed a split-screen to help the user better understand the process and keep the overview. While picking from the list of additional insurance products and franchises people can simultaneously track exactly how their choices influence the monthly costs for health insurance and how they adapt accordingly.
“Users have full control on product selections on one single page.”
The design system consists of different modules that can be used for other tools or parts of the website, for example information boxes or buttons. This allows Assura to easily make adjustments to the website and gradually expand their design system to present a consistent look to their customers across different touchpoints in the future.
Design meets mission
Every step for calculating health insurance premiums became accessible, transparent, and straightforward. The effortless and clean design makes the new calculator easy to use and converts the company's mission "focus on the essential needs" into a new online experience. Our modular design system laid the foundation for a consistent brand world as it can be extended to the entire website fast and cost-efficiently. This will help to strengthen the company and make Assura recognizable and tangible at every stage of the customer’s journey.
Facts & figures
Assura · B2C · Health Insurance
Design · Engineering · Implementation
A magic box for structured products
Before, creating a structured financial product was a full-day activity. Now it’s a matter of seconds. For more productivity, profitability, and joy.