AVALOQ
ORCHESTRATING PROFITABILITY
Wealth management is complex - like a rich, multilayered symphony with many players.
In today’s volatile world, wealth managers need software solutions that can harmonize their clients' portfolio in ways that are smart, trustworthy and scalable. In other words: A pro player needs a pro instrument.
Avaloq is dedicated to change the tune and empower wealth management professionals and institutions with software instruments that will maximize their clients' prosperity.
To tackle this ambitious challenge, Avaloq partnered with Ginetta to develop a design concept that delivers a harmonious, delightful user experience while seamlessly keeping in tune with the industry's evolving rhythm.
5
years of collaboration
8
solutions developed
3
5
Countries
CHALLENGE
Creating customized tools for modern wealth management
Avaloq perceived a discord in the wealth management sector - existing tools were becoming outdated and clumsy, causing wealth managers to lose their rhythm, resorting to inefficient workarounds.
Recognizing this, we helped our client strike a new chord, focusing on scalable, tailored software solutions spanning core banking to standalone digital products in sectors like digital banking, retail banking, and beyond.
The melody is simple - whether you're a leading global bank or a smaller financial institution, Avaloq conducts a harmonious suite of platforms. They work in unison, eliminating the dissonance of scattered information, tuning into your specific needs.
"It’s a really powerful tool – I have never seen something like this in wealth management before!"
SOLUTION
Defining Avaloq’s a new UX triad
Many of our test users reported the previous wealth management software as highly technical and overly complicated. To make the vast symphony of wealth management functionality approachable, we divided it into three melodious movements: A Library, Task-Platforms and Tools. Together, they perform a symphony, offering an intuitive and enriching user experience.
- Library: A large directory of shared information, investzone – a space for recommended assets or themes – and documents
- Task based platforms: built specifically for investment advisors, relationship managers, portfolio managers, and chief investment officers
- Tools: individual tools for banks and their clients
Customizing success: The new Avaloq Launchpad
The new Avaloq UX concepts consists of many different tools. Fitting them all into one single navigation was not an option.
Enter our Launchpad. It's your personal dashboard, tailored to your needs. Think of it as a 'favorites' list, hosting all the tools you need, and placing them just a click away. Plus, it’s agile and expandable, growing alongside your ambitions and needs. Your wealth management hit list with all killer and no filler.
Harnessing the overview effect
Connecting the dots between diverse client results to derive new insights is a pinnacle of advanced wealth management.
The new scope manager is Avaloq's secret superpower, allowing the creation of client groups based on specific criteria. But we thought it could do more. So we dialed up the usability, and added features that foster teamwork, like scope sharing among colleagues. Not only that, but we integrated this powerhouse into other tools like the analytics hub. Now, portfolio managers can whip up on-the-fly analytics reports for a single client or a targeted scope. All this, just a few clicks away.
Unleashing client intel
Armed with Avaloq's comprehensive tools, relationship managers are never left in the dark. Need to unravel a client's network or retrieve a legal document?
Or perhaps revisit the evolution of their portfolio? The information, rich and detailed, is always at their fingertips:
General remarks (like client preferences), past modifications, and important documents - all readily accessible, streamlining the workflow and propelling proactive decision-making. The result? Wealth management that's as insightful as it is efficient.
CONCLUSION
Enabling the virtuosos of value creation
Our collaboration with Avaloq resulted in a symphony of scalable solutions fine-tuned to the complex operations of the wealth management industry.
This partnership has hit all the right notes, saving banks valuable resources, composing a future of increased efficiency and enhanced user-experience while harmonizing with industry's best practices.
Avaloq’s new suite allows wealth managers to hit pause on repetitive, time-consuming tasks and finally focus on what maters most: Being the virtuosos of value creation for their clients. This is what progress sounds like.
Project-Facts
Market
B2B
Industry
Finance • Banking
Type
Suite of web applications
Services
Design · Research
Duration
5 years
Delivery
2022
Team members
Nathan Ben
Design
Lucia
Design
Galatea
Design
Silva
Business
Dyane
Design
Romain
Design
Adinda
Design
Heeyoon
Design
Kenji
Design
Joana
Design
Franziska
Research
Nico
Design
Myvienne
Research
Simon
Design
Marvin-Sebastian
Business
Selina
Research
Lei
Design