An online pharmacy without the pain

Imagine you visit a pharmacy. The pharmacist advises you to take two medicines. You agree. The pharmacist prepares the bill. But as soon as you want to pay, the pharmacist stops the purchase. Because one of the two medications requires a prescription, you can't buy either one. Plus, you have to start all over again. Sounds absurd, doesn't it? But unfortunately, that's exactly how all online pharmacies work.

Amavita wanted to set a good example and change that. We supported them in creating not just an online alternative on a par with their own, but one with advantages over the personal pharmacist.

Less pain, more gain

In addition to the check-out problem described above, Amavita's existing online pharmacy had a few other pain points: the interface was outdated; the information structure was not clear to the user; and some product categories were hard to find.
In addition to the web store, Amavita wanted to counteract Dr. Google's trend. Self-diagnosis using the search engine often brings very questionable results. No wonder, after all Google was not designed by pharmacists and doctors.

An environment of trust

After eight interations, each one tested with users by our UX researchers, the webshop now offers a pleasant shopping experience. Thanks to an optimized information architecture with tidy structures and a navigation that displays the categories and a seamless check-out flow. 
The health guide provides the reader with modern and valuable content about our physical well-being. This way we create a trustful environment. Amavita takes the user by the hand during diagnosis and provides advice and recommendations for treatment methods.

As polite as a pharmacist

Amavita’s webshop is smart enough to guide the customer through the shopping process. As soon as the user adds an item that cannot be sent without consultation to the shopping cart, he or she is notified of this fact. They can order the item in any case. All medications that can be shipped are sent by mail, and the others can be picked up at the pharmacy.

Knowing what is coming

The new web store is obligingly transparent when it comes to choosing medications. Customers can see at a glance which package offers the best price for each unit of medication. As soon as the customer puts a product in the shopping cart, it is displayed whether shipping is already free. The customers save time, while saving money.

Saving your skin

As the expert in skin-related questions, Amavita offers visitors a convenient service. A chatbot asks the user questions and provides guidance on how best to describe the condition on the skin. Together with a photo upload, the information reaches a dermatologist, who makes a diagnosis and suggests treatment methods within 24 hours.

Your favorite pharmacist is online

Finally, customers can enjoy the benefits of a real life pharmacy without having to drive there and stand in line. The seamless shopping experience comes with the advantage of being able to compare medications directly.
The educational content offers a new level of relevant content for which an offline pharmacy would lack both space and time. The new touchpoints contribute to brand building and position Amavita as a modern and trusted healthcare partner.

Project-Facts

Team members