Sygnum Bank

The sky is the limit

In an era of digital transformation, Sygnum is at the forefront of revolutionizing the financial industry. By leveraging the power of Distributed Ledger Technology (DLT), they aim to embed digital assets into regulated banking, granting individuals greater control, freedom, and direct ownership.

As a pioneer in the financial industry, Sygnum consistently pushes the boundaries of innovation and sets new industry standards. In line with their visionary approach, we helped to elevate their e-banking portal, catering to the unique needs of their users. Through our comprehensive redesign, we have crafted a seamless user experience, empowering individuals to effortlessly navigate the digital landscape and explore new horizons of asset management.

Challenge

Unifying eBanking and digital assets

Sygnum's e-banking system primarily catered to internal needs and overlooked user perspectives. We needed to take a user-centric approach and transform the current portal into a holistic and customer-centric platform. The aim was to empower users with immediate visibility into their assets and convenient payment options, thereby delivering substantial value. Our mission was to streamline and simplify the navigation and information architecture, while weaving our customer-centric approach seamlessly into the fabric of the project.

"The main challenge was grasping the complexity, but through close collaboration with Sygnum, we successfully navigated the crypto jungle."

Jessica Mueller, Design Lead at Ginetta

SOLUTION

Empowering users with intuitive design

In our quest to empower users, we've redefined the digital experience through an intuitive, user-friendly design and seamless platform functionalities. Our innovative fusion of e-banking and digital asset management prioritizes client needs, granting them effortless control over their assets. Users enjoy a bespoke, secure, and scalable solution that grows with their needs.

Effortless exploration

Through the adoption of a user-friendly information architecture, we've paved the way for a smooth platform navigation. With succinct labels and a streamlined structure, users can rapidly reach their intended destination, enhancing their overall experience.

Streamlined insights

Our streamlined dashboard design presents an organized asset overview, empowering informed decisions. Embracing modularity and scalability in design, we paved the way for future expansion, ensuring that the platform can adapt and scale to meet the requirements of the users so that it evolves in line with their dynamic needs.

Design that resonates

With a revitalized and adapted visual design, we integrated the platform into Sygnum's corporate branding. Our deliberate use of color enhanced the user experience, making interactions more engaging and visually appealing. By highlighting primary actions we made sure they are easily accessible, allowing a seamless navigation. We carefully considered every design element to create a visually cohesive and captivating environment that invites users to interact with.

CONCLUSION

Bridging the gap

The collaboration with Sygnum has resulted in a streamlined solution that bridges the gap between e-banking and digital assets. Prioritizing user-centricity has allowed us to craft an immersive, modern customer portal that captivates users attention and enhances their overall experience. Together, we have laid the foundation for further design evolution, accentuating the importance role user perspectives play in shaping the future of banking.

Project facts

Market

B2C

Industry

Finance & Banking

Type

Customer Portal

Services

Website Redesign · Strategy · User Research · Concept · Interface · Visual Design · Specification · Design Support

Duration

6 weeks

Delivery Date

2022

Project team

Daniel

Client Partner

Olga

Strategy

Jessica

UX Designer

Fabian

UX Research

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