Better safe than sorry

1 Million accidents happen in Switzerland every year. A large part of them could be avoided – and this is the mission of the Swiss Council for Accident Prevention (BFU). They inform people about potential risks and share tips to prevent non-occupational accidents in everyday life. 

Together with the BFU, we have invented a truly unique way for everyone to easily find what they are looking for on their website. It’s a contribution to reduce accidents – and saves lives.

Visit website


Organic visitors


Average session duration


Page views


Easier access to relevant content

BFU provides a vast amount of content to educate the public and professionals alike about accident prevention. Over the years, their website grew organically and became increasingly complicated for users to navigate. The BFU content can be classified from multiple perspectives:

  • By subject area, such as sports or traffic

  • By user groups, such as parents or teachers

  • By situations, such as in school or at work

"We knew there was a lot at stake if the population couldn't effortlessly find what they were looking for."

Irene Hilber, Designer at Ginetta


Seamless navigation

We invented a new and unique way to organize a large amount of dynamic content. The new navigation concept reduces complexity: Users can click their way to the desired results by selecting content teasers that act as filters on the home page. The teasers effortlessly guide them to reach the desired data. The user never has to touch a hierarchical menu. With such an intuitive navigation system users can easily access all kinds of different content including advice, recommendations, information for professionals, courses, events, publications, and practical tools. 

Individual selection and combination of content

To start, we assigned each piece of content into four different subject areas and four different contexts. The new concept allows users to not only search for a specific subject area but also to combine the search with a specific context. For example «streets and traffic» combined with «in schools». The same search sequence would have been harder to achieve with a conventional navigation system. The new content navigation approach allowed users to intuitively dive into their search using:

  • Subject area filters
  • Context filters
  • and combinations of both
Overview with dossiers

We introduced dossiers to bundle information together from large subject areas. For instance, a dossier called «In the car» would contain information on various smaller subtopics related to driving, such as "Fatigue at the wheel".

A modular design built on values

Committed, close to life, authentic, competent, scientific, recognized – We incorporated the company values in a visual design that consisted of high-contrast typography and meaningful aesthetic images. The resulting website looks competent, modern and lively. Thanks to a modular design, BFU can create new pages easily.

"Visitors stay on the site longer and the bounce rate is down an impressive 60%."

Urs Steiner, Project lead at BFU


Making Switzerland a safer place

Our collaboration has helped the BFU in reaching more people with the right message. Thanks to the redesign over 20% of additional visitors arrive at the new BFU website via an accident-related Google search. The readers interact much more with the content and stay on the site on average 25% longer. Now we can gladly say Switzerland has become a safer place with more engaged and attentive users in accident prevention. Here’s to a longer and happier life!

Facts & figures


BFU · B2C · Government


2 Sprints Concept Design • 5 Sprints Interface and Visual Design • Design Support during Development


Website Redesign


November 2019

Project team











We’d love to hear from you

Related projects
Real estate for Hinz and Kunz


Real estate for Hinz and Kunz

The days when buying real estate was only accessible to large institutional investors and wealthy private individuals are over. Become a property owner with 100K!